CMC SKB students visited the resort area of Kiroro on Hokkaido to execute a distribution and marketing media plan. The trip utilized the legendary snowfall during
“Japanuary”, the best time to be there.
SASS Global travel was our guide while in Japan, an action sports company known for excellent action sports experiences. CMC Ski and Snowboard Business Professors partnered with SASS to provide a unique and impactful experience.
The group focused on guided off-piste backcountry accessible at Kiroro. Opportunities abound for getting away from the lifts and into the freshest, untouched powder and that makes for some epic marketing content. With small guided groups, the options were endless on any given day.
We are having a friendly competition between our student 1 minute edits from their Japan study abroad trip,